I made this short animation for San Pellegrino's advertising campaign on social media. I had to create a spot for their bio lemonade; through my artwork I chose to emphasize their products' origins, the South of Italy, and how thoroughly every lemon is selected. I used some textures inspired by recycled paper to evoke sustainability, beside creating a connection between the paper's roughness and the drink's graininess.
The cover used by San Pellegrino on their social media:
Storyboard:
