This animation was an exam project for Graphic Design course; I had to create a spot for an hypothetical energy drink called Holy. The brief: a 15 sec video that spreads a message of positivity, energy and social inclusion.
I decided to combine the idea of staticity to the concept of movement: I merged them into a swivel chair, that blends stillness with dynamism.
In order to satisfy the conditions required by the brief, I chose to create characters that would represent four different social groups: a student, a worker, an athlete and a parent. And, to be 100% inclusive, I decided to design them as "not very human", to ensure as variety as possible and the highest inclusiveness.
